Post by account_disabled on Mar 4, 2024 4:33:33 GMT -5
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There is growing concern among small brands and some influencers on Instagram. This concern is because they are sure that an increasingly smaller percentage of their followers see their posts in recent weeks and they fear the worst: a change in the Instagram algorithm that reduces the reach of their accounts .
Users fear a change in the Instagram algorithm
Last month we told you about the big change in the natural visibility of Facebook pages ann Job Function Email Database ounced by Mark Zuckerberg , which will prioritize posts from family and friends over pages, in addition to taking into account the number of reactions, comments and shares on a post to show posts that are actually valuable to people.
Based on this, many editors and brands say they notice this same trend on other networks, specifically they believe that there is a change in the Instagram algorithm, since they claim that they have seen their reach drop recently.
But no change to Instagram's algorithm has been officially announced since 2016 when it went from a chronological format to one that can tailor posts to each specific user.
Since that change in Instagram's algorithm, the platform uses a large number of factors to determine which messages will appear at the top of each user's home page. The idea is to ensure that each specific user sees the posts that they are most likely to like and that generate the most engagement.
[Tweet “The #Instagram algorithm prioritizes posts with the most interactions”]
How the Instagram algorithm works
Instagram mentions as specific factors for prioritizing what it will show to each user at the time , the user's relationship with the person publishing and the likelihood that the content will be of interest to them.
This is summarized in that the interaction on the publications indicates that they are of interest , and an early interaction will allow the algorithm to classify it when more users log in. Although there is no specific time, brands can test what will be the best time to post on Instagram.
The hidden key of hashtags
hashPerhaps this reduction in visibility on Instagram is due to the change in the way hashtags are used .
A recent change that did take place on the social network has been the ability to follow hashtags, which has meant that instead of having to search for a hashtag, scrolling through the infinite feed to get to the content, posts could appear automatically in the feeds of new potential followers.
But while Instagram has always favored the use of specific and relevant hashtags , with this change this advice becomes an absolute rule, as users will now have the power to flag hashtags as content they do not want to see.
So hashtags could be part of the problem. One of the possible solutions is to avoid spammy behavior by not copying and pasting the same hashtag over and over again in each post, but instead creating new ones that are relevant to the content.
There is growing concern among small brands and some influencers on Instagram. This concern is because they are sure that an increasingly smaller percentage of their followers see their posts in recent weeks and they fear the worst: a change in the Instagram algorithm that reduces the reach of their accounts .
Users fear a change in the Instagram algorithm
Last month we told you about the big change in the natural visibility of Facebook pages ann Job Function Email Database ounced by Mark Zuckerberg , which will prioritize posts from family and friends over pages, in addition to taking into account the number of reactions, comments and shares on a post to show posts that are actually valuable to people.
Based on this, many editors and brands say they notice this same trend on other networks, specifically they believe that there is a change in the Instagram algorithm, since they claim that they have seen their reach drop recently.
But no change to Instagram's algorithm has been officially announced since 2016 when it went from a chronological format to one that can tailor posts to each specific user.
Since that change in Instagram's algorithm, the platform uses a large number of factors to determine which messages will appear at the top of each user's home page. The idea is to ensure that each specific user sees the posts that they are most likely to like and that generate the most engagement.
[Tweet “The #Instagram algorithm prioritizes posts with the most interactions”]
How the Instagram algorithm works
Instagram mentions as specific factors for prioritizing what it will show to each user at the time , the user's relationship with the person publishing and the likelihood that the content will be of interest to them.
This is summarized in that the interaction on the publications indicates that they are of interest , and an early interaction will allow the algorithm to classify it when more users log in. Although there is no specific time, brands can test what will be the best time to post on Instagram.
The hidden key of hashtags
hashPerhaps this reduction in visibility on Instagram is due to the change in the way hashtags are used .
A recent change that did take place on the social network has been the ability to follow hashtags, which has meant that instead of having to search for a hashtag, scrolling through the infinite feed to get to the content, posts could appear automatically in the feeds of new potential followers.
But while Instagram has always favored the use of specific and relevant hashtags , with this change this advice becomes an absolute rule, as users will now have the power to flag hashtags as content they do not want to see.
So hashtags could be part of the problem. One of the possible solutions is to avoid spammy behavior by not copying and pasting the same hashtag over and over again in each post, but instead creating new ones that are relevant to the content.